We Are Platinum were tasked with creating an in-store branded experience section for the launch of the new Nike Joyride.
We created a bespoke experience inspired by the blue and red beads in the Nike Joyride shoes. This included a hanging ball installation, a custom display & information table, and a sensory experience for consumers to feel the beads with their feet.
The Result: A highly visible, branded, interactive in-store experience for Nike in Life Style Sports stores in Cork & Dublin.
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