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Platinum Pressing 005

Welcome to Platinum Pressing #005

A weekly roundup of the need-to-know news, culture, design and experiential from around the world.

What’s Pressing This Week

As suggested by various models that have been doing the rounds recently, early signs of recovery and escapism are beginning to slowly shine through both from the general public and brands themselves. 

This optimism was clearly displayed on a global scale with several countries around the world announcing planned phases for re-opening their economies. On the marketing front, many brands and Chief Marketing Officers have strategically adapted their tone as consumer confidence slowly but surely returns.

  • Bars and Restaurants to open in British Columbia (Hospitality/Retail)
  • Are Canadians complying with COVID regulations? (Lifestyle)
  • Google City cancelled (Technology)
  • Destination Restaurants (Hospitality)
  • Travelling Beacon of hope coming to LA (Design & Health)
  • C’Entro Social Distancing (Lifestyle)
  • More Bikes, more pedestrians, less cars (Lifestyle)
  • Just Eat: Snoop Dogg at the door (Media & Advertisement)
  • Generic Pandemic Ads?

Canadian News

Bars and Restaurants to open in British Columbia 
The next phase of British Columbia’s COVID-19 response will allow residents to host a small group of friends for dinner, get a professional haircut and play low-contact sports. On Wednesday, B.C. Premier announced his plans for a wide variety of businesses to open back up. Wait for it….this plan includes bars and restaurants. On top of this retail stores, hair salons, barber shops and galleries are set to open too.

Horgan announced that these measures might make some people nervous but the government has a plan to reverse all these plans should they see a spike in COVID cases. Starting on the Victoria Day long weekend (May 24), officials said residents will be allowed to gather in small groups of two to six people for dinner or a backyard barbecue. Provincial health officer Dr. Bonnie Henry even went so far as to say people could hug extended family members, provided they aren’t among the groups considered at higher risk of severe complications from COVID-19. Officials said people will have to make their own risk assessments when it comes to hugging and that other types of visits, such as coffee dates with neighbours, should be less intimate.

B.C. officials say that these new measures will allow residents to return to 60 per cent of their pre-pandemic social interactions while keeping the number of new COVID-19 cases and hospitalizations at a manageable level. Provincial officials estimate that British Colombians are currently operating 30% of their normal interactions. Residents with chronic health issues are advised to limit their social interactions.

Are Canadians complying with COVID regulations?
Environics Analytics have recently completed an analysis of who is “Out-and-About” across Canada. The study looked at more than just “Who?”. It also looked at their demographic profiles, socio-economic situations, behaviour patterns, and critically, their attitudes and values. It is this aggregation of privacy compliant data at the small geographic level that allows us to draw insights about the population that can then be used to inform public outreach, program development and communications. Below are the three major findings from the report

1.    Higher Out-and-About rates as you move away from downtown cores
2.    Lower-income residents are out and about more
3.    Age is not necessarily a key differentiator on Out-and-About rates. The data indicates that urbanity and socio-economic status (discussed above in the other examples) may matter more on Out-and-About rates than age.

More on this article here

Google City Cancelled
In case you missed it, Google spin off Sidewalk Labs had been planning a huge tech city right on the waterfront in Toronto. On Thursday, Chief Exec of Sidewalk Labs Dan Doctoroff announced they were pulling the plug on the ambitious project. In a blog he wrote “But as unprecedented economic uncertainty has set in around the world and in the Toronto real estate market, it has become too difficult to make the 12-acre project financially viable without sacrificing core parts of the plan we had developed together with Waterfront Toronto to build a truly inclusive, sustainable community.
More here

Design & Lifestyle

Destination restaurants 
Destination restaurants or escapism restaurants may be the closest a lot of us get to travel in the near future according to Dubai based studio Roar. Cash payments and physical menus are on the way out, while antimicrobial materials and more open kitchens are on the way in. Roar completed a focus group with more than 170 leading industry professionals and experts to try and predict how restaurant design will change because of the global pandemic. One key finding of the report is that restaurants know that there will be fewer people dining out. As a result, a more immersive experience must be created. Owners are asking for more originality. Below is a highlight of the five trends we will see, according to Roar:

1)    Spacing will be restricted, but short lived. Pre COVID spacing was 1.4sq metres per seat, WHO has suggested this should now be 2.5sp metres. 
2)    More open kitchens predicted post pandemic
3)    Restaurateurs know there will be fewer people dining out  
4)    Physical menus and cash payments to become rare
5)    Restaurant spacing restrictions will be severe but short-lived

“Travelling Beacon of Hope” coming to LA
California-based design and architecture studio M-Rad have created a portable testing station.

They have designed this unit off a trailer chassis and it’s made completely of copper, an antimicrobial material which we spoke about in a previous edition (Platinum Pressing #001). The studio described the travelling unit as “a virus destroying environment” which they say will kill 99.9% of bacteria within two hours of touching the surface. M-Rad’s unit would be used to take swabs from patients using arm-length rubber gloves through a perspex divider. This avoids any direct contact with the medical practitioner, and reduces the risk of cross-contamination between patients.

The swabs would then be sealed in an airtight container and placed into a sterilised containment unit at the bottom of the perspex divider. The function of the design gets inspiration from testing units in Seoul hospitals where the testing stations look like telephone booths.

The design hub says their model could get 3500 tests per day while travelling to 18 different location in LA. Impressive stuff! The architects envisage this “as a traveling beacon of hope” for the public as it travels around the city.

C’Entro Social Distancing
SBGA Blengini Ghirardelli has created a snap together frame to allow people social distance safely in parks. The frame is a lightweight fibreglass frame that comfortably fits two people. There is then a spacer on the end of the frame to show people accurately the distance they should be keeping from one and other. The Italian studio created the concept after Milan’s mayor Giuseppe Sala posted on Facebook asking people to come up with ideas for how the city can reopen after two months of lockdown. Click to read more

More Bikes, more pedestrians, less cars
London, NYC, Paris, Milan and Dublin are making plans to reduce roads in the cities and replace them with wider paths and cycle lanes. Urban spaces are being temporarily remapped to prioritise people walking and biking while maintaining social distancing of up to two metres in major cities around the world. This action comes from the statement from the World Health Organisation “Whenever feasible, consider riding bicycles or walking” 

Dublin City Council are working on a “temporary mobility plan” where they are looking to assist businesses re-open by allowing more on-street space for tables, chairs and waiting areas In an attempt to help businesses We are delighted to hear news of these plans.

London Mayor Sadiq Khan has said “Many Londoners have rediscovered the joys of walking and cycling during lockdown and, by quickly and cheaply widening pavements, creating temporary cycle lanes and closing roads to through traffic we will enable millions more people to change the way they get around our city,”
 
Meanwhile in NYC, Bill de Blasio is closing 40 miles of road, on top of the additional 7 miles the state Mayor had already closed. The plan is for the city to have more than 100 miles of open roads for pedestrians and cycle lanes near its parks. For more on this read the full article follow the link.

Video

Just Eat: Snoop Dogg at the door 
Just Eat dropped their latest advert. It comes in the form of O.G. rap icon Snoop Dogg delivering a remixed jingle of their existing “Did somebody say Just Eat” global campaign in an attempt to target a younger demographic. The much needed light-heartedness of the ad again suggests that shift in consumer mood we discussed above and the potential direction more brands will go in the upcoming weeks.

The Importance for Brands to React Quickly
Twitter user Matt Buechelle sums up how consumers feel about the many branded pandemic ads that feel like they’re blending together. Click below to see how brands are being rightfully called out for using generic messaging and tying it very loosely to their brand. 

That’s all for this week folks! Thanks for tuning in to another week of Platinum Pressing, we’ll see you next week for more of our favourites. Thanks again for subscribing. We hope you’re enjoying our new outlet during the lockdown days.
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