Platinum Pressing 007

Welcome to Platinum Pressing #007

A weekly roundup of the need-to-know news, culture, design and experiential from around the world.

What’s Pressing This Week

New technology plays a role in collaboration with many different industries whether it’s COVID testing, social distancing, or virtual shopping needs!
Here’s what’s Pressing this week.Rare partnership between Apple and GooglePeople counting software soarsVollebak uses 11 KM of Copper to make Virus resistant jacketHotels from the futureThe Mobile App Every Sneakerhead NeedsPepsi, Walmart take down co-branded COVID-19 testing sign amid social media backlashPlatform Live
Tech News

Rare partnership between Apple and Google
On Wednesday, Apple and Google launched their long awaited smartphone technology that notifies people automatically if they might have been exposed to the coronavirus. Apple are already baking it into the backend of its latest update.

Many governments have already tried, mostly unsuccessfully, to roll out their own phone apps to fight the spread of the COVID-19 pandemic. Many of those apps have encountered technical problems on Apple and Android phones and haven’t been widely adopted. They often use GPS to track people’s location, which Apple and Google are banning from their new tool because of privacy and accuracy concerns.

Their joint API was designed to be coded into apps designed by public health officials. The people who voluntarily download these apps, in turn, have their phones transformed into bluetooth beacons meant to detect when someone who downloaded the app has spent time near another app user who later tests positive for the virus.

Again, one major deterrent of this is again the data privacy, as health care workers will not be the ones who are accessing the information. To combat this, they have said that users will be protected by encryption and anonymous identifier beacons that change frequently. “User adoption is key to success and we believe that these strong privacy protections are also the best way to encourage use of these apps” the companies said in a joint statement on Wednesday.
Experiential Analytics

People Counting software soars

Tech start up VergeSense has received $9 million in strategic investment this week, all $9 million coming from security giant Allegion. VergeSense is a U.S. based company that sells a “sensor as a system” platform targeted at offices — supporting features such as real-time occupant counts and foot-traffic-triggered cleaning notifications. 
Before the pandemic their product was intended to track and encourage “workplace collisions” – close encounters and collaboration between office staff. With social distancing and limits on room occupancy rates looking like a must have for re-opening offices, right now it’s being used for exactly the opposite.
Its machine learning platform and sensor packed hardware is well equipped to deliver on this. It is already delivering Social Distance Score and daily occupancy reports as well as a Smart Cleaning Planning feature.
On the majority of our experiential activations last year, we used spatial analytics for clients to understand how consumers were interacting at events. Similar to VergeSense and offices right now, we were measuring quite the opposite (providing analytics on footfall, dwell time and engagement) of what we may need to provide for brands into the future.
It will be interesting to see how brand experiences (and the On-Trade) will adapt to accurately measure social distancing.

Vollebak uses 11 KM of Copper to make Virus resistant jacket 
For years, clothing designer Vollebak has been compared to Tesla as a brand paving the way of future designs. The company is known for making the first items of clothing to outlast you, lasting over 100 years. 
Their most recent disease-resistant clothing project actually isn’t a reaction to Covid-19, they had already been working on the design before where they had chosen copper as the first building block.
Made from 11 kilometres of woven copper (65% of the entire jacket) the jacket will kill most bacteria it comes in contact with. The Co-Founder of Vollebak was quoted saying “This first concept is focused on proving it’s possible to make pieces of clothing almost entirely out of copper. Now we’ve done that we can start exploring what form they take and what function they can have.”
To check out more of their incredible products and learn about the company – check out their website here.

Hotels from the future
British design house Manswer Practice has a vision for how they think hotels could work post pandemic. The firm have built an entire proposal to show how hotels can adapt their current layouts to allow for social distancing.

The hotels will be based on a one way system with humanless interactions and touchless pay. Manser believes “As a whole, the internal spatial layout of hotel buildings might change to one-way systems to minimise the crossover points of guests in narrow corridors”

To reduce human interaction even further the UK architecture firm suggests return to the old room service model – staff delivering outside the door and consumers collecting once the staff have left. The same could be applied for exercise equipment and other hotel amenities. 

For full design and concepts see here.
Fashion & Tech

Aglet “The Mobile App Every Sneakerhead Needs” allows users to search for and collect virtual versions of highly coveted rare sneakers. These sneakers can be worn and used in the app, as well as traded with other users. Aglet founder Ryan Mullins, former head of digital innovation at Adidas 
has much bigger plans for the app in the future. More functionality is coming soon, allowing users to create their own sneakers within the app. Mullins sees this as a step towards user creating fully customised sneaker designs that can then be manufactured by the likes of Nike and Adidas. More on the app, and an interview with Mullins here 
Other News
Pepsi, Walmart take down co-branded COVID-19 testing sign amid social media backlash.

For brands, there is a fine line between providing a public service during the pandemic, or being seen to be exploiting it. Pepsi and Walmart recently crossed this line in Orlando, where the two marketers erected a co-branded sign touting a COVID-19 testing site. The sign included a large image of an ice-cold Pepsi next to the brand’s tagline, “That’s What I Like.” Walmart’s logo also appeared on the sign, which directed viewers to a COVID-19 testing site “near Walmart #908,” which refers to a store location in Orlando.

An image of the sign drew scorn on Twitter, prompting one user to remark “What absolute dystopian hell world are we living in.”

A Pepsi spokeswoman told Ad Age this week that “This was an unfortunate mistake by one of our local sales associates that in trying to move with speed to get this important testing message up did not follow proper approval protocols. The sign has since been taken down.” Walmart in a statement said: “We know how important access to testing is in our local communities, and there was nothing negative intended by this banner. The local teams were trying to raise awareness about the testing site in order to help more people in the community. As soon as we learned about it, it was taken down.”


Last week saw the first live version of our ‘Platform’ series.
In response to lockdown preventing us from enjoying live music in person,  ‘Platform’ was created to celebrate and enjoy Irish musicians through online video performances from their homes.
The series took the form of a live concert for the first time with 4 excellent emerging Irish artists performing over two nights.

The virtual event saw a reach of over 20,000 impressions on social media and viewers from 19 different countries!
We’ll have a full wrap video of Platform Live coming in the next few days over on our IGTV.
That’s all for this week folks! Thanks for tuning in to another week of Platinum Pressing, we’ll see you next week for more of our favourites. Thanks again for subscribing. We hope you’re enjoying our new outlet during the lockdown days.
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