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How Virtual Reality Is Entering the Music Industry

The lineup of events and concerts over the coming months is not looking too packed. As COVID-19 spreads, more and more events are being postponed and cancelled. However, great creativity and innovation often comes from times of limitations and difficulty. Necessity is the mother of invention and right now we need to be entertained! As a result of this, we are seeing some creative approaches to making use of virtual reality in.

What better time to immerse yourself in virtual reality than in a time when interacting with others is frowned upon!

Music and live concerts is one industry that VR is ready to become a key player in. The concept of a virtual concert has been thrown around frequently ever since Tupac’s holograph performance at Coachella in 2012. Now, virtual reality can bring the concerts to our homes. Software like Melody VR has made this a possibility over the last number of years. This platform shows Live Music In Virtual Reality using 3D cameras to record live concerts and private shows that can be viewed at home by purchasing a virtual ticket. Viewers can watch the concert from the front row of the crowd with a 360 degree view, as well as view from side stage, the sound booth.

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The app has already had performances some high profile artists such as Emily Sand̩, Kelly Clarkson, and, most notably, Lewis Capaldi. All of these live shows and private performances are available to enjoy in VR, with ticket prices ranging from $2 Р$10

If you want to know how to make a great ad for a VR concert, the answer is to just let Lewis Capaldi watch it on his phone for 1 minute and your job is done. With Lewis’ popularity on social media, this could definitely be the beginning of Melody VR’s journey to becoming a household name.

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Innovative contemporary electronic artist Imogen Heap is drawing inspiration from both Tupac and Lewis, (there’s three artists you’d never expect to see in the same sentence!) teaming up with TheWaveVR to create a unique concert featuring live performances of her music as well as enthralling visuals of her morphing holograph. While tuning in to this performance, viewers can see other viewers’ avatars and even communicate with them!

TheWaveVR also features a social component, allowing users to interact with each other in the virtual space. For us, this is a step in the right direction for the experience as social interaction with others can be equally as important as the music when at live shows.

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Software company Jadu are utilising holograph technology for a different spin on a VR performance, creating a mobile app that ‘allows fans to perform alongside holograms of their favorite musicians and performers’. With the explosion of the trend of dance routine videos on social media, we see a lot of potential here. Jadu currently has performances with artists Vic Mensa and Pussy Riot.

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Virtual reality is also making its way into many other industries such as gaming, with the launch of Half-Life: Alyx being met to massive critical acclaim

While the number of consumers currently using VR at home with their own headsets is quite low, it’s certainly an industry that will see a lot of growth as consumers seek new mediums of entertainment. While public gatherings are prohibited, virtual concerts could be the best option we have! We expect to see a lot more creative use of VR from artists, promoters and brands in the coming months and will be keeping up to date on what is achieved through the technology.

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