For the inaugural edition of the Taste Festive indoor event at the RDS, Peroni waned to have a large visible presence and an area where consumers could dwell with their brand.
Our design and production team created this bar environment. The backlit Peroni sign created a visible landmark for the section, drawing crowds who could then remain engaged with the area and enjoy the Peroni products available.
The Result: Our footfall tracking sensors showed that 21% of consumers at Taste were engaged at the Peroni area. The average dwell time in this section was over 1 hour!
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